The shadow in the logo icon gave inspiration for how this animation unfolded.
Technical: Within illustrator I broke the icon down into separate triangular shapes. Within after effects I transformed each shape over time. At the same time I added a lens flare rising up behind the icon with a shadow to match changing in the foreground. At the peak of the lens flare the triangles fade into the slanted lines. Each of the letters was revealed step by step utilizing masks keyframed over time.
Let me know if this helped you!