We have an add on for our logo animations called "character animation." If we don’t add that we are limited in what we can do with the character. This one can’t run and dance around, but we added some subtle movement to bring him to life.
Technical: First the lens flare functions as the "camera flash." Then the text moves right as the character moves left. I applied puppet points to the hair and added a wiggle expression to the position to add a little movement there. I recreated the spinning top with 2 duplicated shape layers. I kept playing with the 3d rotations to get the angle right. I also applied a turbulent displace effect on the "sprout" text to give that some life.
Let me know if this helped you!