The fun part of this animation was getting the film reel to unroll. If you watch it closely you can see all the reel in motion during the spinning. The client was able to provide a nice textured background to give this animation a mood.
Technical: Setting this animation up in 3d I used a spotlight to create the shadow against the background. I used the pupet tool in creating the motion for the reel. Often with these animations it is best to work backwards. That is how I worked on the reel animation. I used optical flares for the red light accent.
Let me know if this helped you!